Here are five ways to use Pinterest to make it easier for your audience to find you and ultimately grow your business. If you’re ready to upgrade your marketing strategy to compete with other retailers in your niche, now is the time to figure out how to use Pinterest for ecommerce. If you can master Pinterest for ecommerce, there’s a huge opportunity to increase traffic to your site and sales. Women still make up the majority of users -in fact, 80% of users are women - but Pinterest is now a place for ecommerce businesses to interact with users and generate more sales for their businesses. For example, it’s the second largest source of social media traffic to Shopify stores.Īs the platform’s grown and evolved, so too has its features and capabilities. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce.
When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends.
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